Monarch Build outside the box Building a challenger brand Modern off-site manufactured building systems deliver radically reduced slab to lock-up times. As the leading Australian providers, Monarch were facing several challenges. The traditionally minded residential building industry saw the product as un-trustworthy rather than efficient, and limited to modular applications. Loa was challenged with re-positioning the brand to better communicate the benefits of Monarch’s unique offering. Read more ↓ Build Outside the Box Working with the CEO and Senior Management, Loa repositioned Monarch as a challenger brand to attract early adopters. The brand positioning, “Build Outside the Box” is aimed at a new generation of builders who are seeking predictability, efficiency, increased profitability and share a belief that the building industry needs to embrace technology moving forward. The provocative statement also challenges the prejudice that off-site manufactured buildings must be modular “boxes”. The existing brand identity which featured a blue butterfly and flowing lines was completely overhauled, replaced with a confident, modern identity that communicates the reliability, precision and quality of Monarch’s products and services. The new identity was paired with an equally strong brand architecture to consolidate Monarch’s intellectual property and service offerings. As part of the branding process Loa helped demystify Monarch’s processes and proprietary technology, to create messaging that clearly communicated the benefits and possibilities. These messages were showcased through a comprehensive educational website, supported by a variety of printed collateral. Firm foundation Launched internally the new brand was swiftly and universally embraced by staff, becoming a rallying point for a strong internal culture that has unified and reinvigorated the Monarch team at every level of...
Rehab Trainer Adding Value Get professional Rehab Trainer was founded to bring professional rehabilitation skills to the personal trainer industry. With some initial successes in place, the founders had ambitious goals to expand their product offering and launch into the growing Asian and European markets, and needed a new brand to help them get there. Read more ↓ Fit for purpose Loa worked with Rehab Trainer to create a new brand and identity that would serve the company’s vision to become a leader on a global scale. Loa created a simple bold identity system to be deployed across digital and print channels. The new brand speaks directly to the burgeoning personal trainer market, creating confidence in Rehab Trainer’s product and advice. Built around a stripped-back structure and focusing on the promise of improvement, the brand allows for nimble delivery across a variety of cultures, languages and locations. The squared cross, an international symbol for care, plays across images of determined trainers in action, demonstrating the brand’s passion for adding value through real improvement for trainers and their clients. Stronger than ever The brand brought a new level of professionalism to Rehab Trainer’s communications, resulting in a marked increase in web traffic and sales and an impressive database growth rate of 400% within 6 months of launch. Sustained success has seen Rehab Trainer become the recognised leader in rehabilitative training in seven countries around the globe, with an ever expanding offering that includes an upcoming subscription based service. Read less ↑ Services: Brand Strategy, Brand Positioning, Brand Architecture, Trademark Development, Brand Identity, Brand Management, Graphic Design, Digital Development Share...
Acis Destroy all robots Restructuring a brand Australian Company Infrastructure Services (or A.C.I.S.) are one of Australia’s largest providers of business structures and restructures, and the recognised market leader in Queensland. Loa was engaged to revitalise the company’s brand as part of a growth strategy which included an expanded presence in Southern markets. Read more ↓ Finding a voice The research phase uncovered a series of concerns. The existing brand identity was outdated, and inconsistently applied. This had led to a diluted message in the market, and had even led to confusion around the company’s name. Another major concern was the encroachment of low cost, automated services. Loa recommended refining the name to Acis. This served two purposes – it retained the existing brand equity, made the name more memorable the memorability of the name, and provided a standardised pronunciation. Given the limited visual opportunities of the Acis product, the brand revitalisation focussed on a distinctive and provocative brand voice. This voice was used to start a conversation with the audience, highlighting Acis’ advantage over automated systems – the expertise of their staff. The brand identity featured a striking blue to communicate clarity, which was used extensively across touch points. Key to these was the Acis “box” which almost every customer receives. This critical touch point was completely reimagined to recognise and celebrate the excitement of starting a new endeavour. Read less ↑ Services: Brand Strategy, Brand Positioning, Naming, Trademark Development, Brand Identity Share on: LinkedIn Twitter Facebook Pinterest Google+ Loa helped us focus our brand vision and footprint. The process helped our entire team, from operational staff...
Minecorp Building Brand Value Building on success Founded in 2005 Brisbane based business, Minecorp, was experiencing rapid growth, establishing themselves as the market leader in small vehicle safety solutions and expanding to 4 continents. Loa was commissioned to assess and enhance the Minecorp brand to a professional level that reflected its market position. Read more ↓ Leading the way Through a series of workshops Loa evaluated the existing brand, identifying equity, resolving brand architecture, clarifying messaging and repositioning with the emphatic positioning “We are Vehicle Safety”. The streamlined brand required a new visual communications strategy with a revitalised brand identity. This involved the creation of a custom typeface, stronger use of the brand’s signature orange and the development of heroic imagery. A successful internal launch to staff and distributors led to a rapid and extensive roll out across national and international branches. Lasting value Minecorp was successfully sold to RMA Group, one of the world’s largest providers of products and services to teams working in difficult environments. Key to the sale was the recognised value of the Minecorp brand in the market. Read less ↑ Services: Brand Strategy, Brand Positioning, Trademark Development, Brand Identity Share on: LinkedIn Twitter Facebook Pinterest Google+ Loa not only helped us revitalise and strengthen our brand identity, they overhauled our brand architecture from top to bottom. The final result is a stronger, clearer brand message to our markets. Mark Lacey Founding...
Recent Comments