Identifying a precinct
BNE Property, a division of Brisbane Airport Corporation, is responsible for guiding the transformation of developable land at Brisbane Airport. After working with BNE to coordinate a future vision atelier session, the Loa team was retained to create a unique identifier for the new precinct they were planning, Skygate.
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Identifying a Precinct
The new Skygate would be a mixed use precinct, servicing surrounding suburbs as well as the international and domestic airports. The identifier developed would need to be able to encompass and promote retail, service industries, hospitality and entertainment and leisure offerings.
The precinct’s proximity to a major transit corridor was also a consideration. This made visibility on road signs was paramount, especially as the primary patrons would be commuters on their way to and from work.
Extensive testing led to the creation of a bespoke logotype. With legibility at highspeeds as the primary goal, opportunities to suggest in-transit visits while building memorable features were developed. The flexible, robust logotype has been deployed across street signage, banners, wayfinding, websites and general outdoor campaigns.
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Services: Trademark Development, Brand Identity, Typographic Development
The flexible, robust logotype has been deployed across street signage, banners, wayfinding, websites and general outdoor campaigns.