Rehab Trainer was founded to bring professional rehabilitation skills to the personal trainer industry. With some initial successes in place, the founders had ambitious goals to expand their product offering and launch into the growing Asian and European markets, and needed a new brand to help them get there.
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Fit for purpose
Loa worked with Rehab Trainer to create a new brand and identity that would serve the company’s vision to become a leader on a global scale. Loa created a simple bold identity system to be deployed across digital and print channels. The new brand speaks directly to the burgeoning personal trainer market, creating confidence in Rehab Trainer’s product and advice. Built around a stripped-back structure and focusing on the promise of improvement, the brand allows for nimble delivery across a variety of cultures, languages and locations. The squared cross, an international symbol for care, plays across images of determined trainers in action, demonstrating the brand’s passion for adding value through real improvement for trainers and their clients.
Stronger than ever
The brand brought a new level of professionalism to Rehab Trainer’s communications, resulting in a marked increase in web traffic and sales and an impressive database growth rate of 400% within 6 months of launch. Sustained success has seen Rehab Trainer become the recognised leader in rehabilitative training in seven countries around the globe, with an ever expanding offering that includes an upcoming subscription based service.
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Services: Brand Strategy, Brand Positioning, Brand Architecture, Trademark Development, Brand Identity, Brand Management, Graphic Design, Digital Development
Our website now gets more visits per day than it used to attract per month, and our database has grown by 400%. We are now running courses in seven countries and consistently get positive feedback from all over the world. The new brand has done us proud, over and over again.