Building Brand Value
Building on success
Founded in 2005 Brisbane based business, Minecorp, was experiencing rapid growth, establishing themselves as the market leader in small vehicle safety solutions and expanding to 4 continents. Loa was commissioned to assess and enhance the Minecorp brand to a professional level that reflected its market position.
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Leading the way
Through a series of workshops Loa evaluated the existing brand, identifying equity, resolving brand architecture, clarifying messaging and repositioning with the emphatic positioning “We are Vehicle Safety”.
The streamlined brand required a new visual communications strategy with a revitalised brand identity. This involved the creation of a custom typeface, stronger use of the brand’s signature orange and the development of heroic imagery.
A successful internal launch to staff and distributors led to a rapid and extensive roll out across national and international branches.
Minecorp was successfully sold to RMA Group, one of the world’s largest providers of products and services to teams working in difficult environments. Key to the sale was the recognised value of the Minecorp brand in the market.
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Services: Brand Strategy, Brand Positioning, Trademark Development, Brand Identity
Loa not only helped us revitalise and strengthen our brand identity, they overhauled our brand architecture from top to bottom. The final result is a stronger, clearer brand message to our markets.