Green Pool, an independent commodity market analyst in start up phase, approached Loa to help define their position and competitive advantage.
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Working with Green Pool’s CEO and senior analysts, Loa defined a brand which allowed the new entity to express it’s expertise, methodology, and the unique advantages it’s geographical location offered – because of it’s position near the date line, Green Pool exists in the not too distant future. Starting with the brand essence of “resourceful explorer”, drawn from the founder’s research methodology, a dynamic identity was developed, providing a stark contrast to their reserved competition. This differentiator formed the foundation for the GreenPool Brand development.
With market reports as the most important market touchpoint, ensuring their clarity and readability was paramount. As part of the brand identity, Loa designed a document system that combined maximum flexibility and ease of deployment for Green Pool’s internal team. The system included a style library for the creation of infographics and graphs to clearly communicate complex data sets.
Mapping tomorrow’s markets
After a successful launch, Green Pool has taken it’s place in the global market, with many experts ranking their databases and reports as amongst the best in the world. The calibre of Loa’s work in defining and creating the Green Pool brand was recognised in the 2014 Best Brand Awards, where it was named as a finalist for the Oceania region.
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Services: Brand Strategy, Brand Positioning, Trademark Development, Brand Identity, Graphic Design, Brand Management
The calibre of Loa’s work in defining and creating the Green Pool brand was recognised in the 2014 Best Brand Awards, where it was named as a finalist for the Oceania region.